this post was submitted on 21 Jul 2023
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Netflix subscriptions are up almost 6 million this quarter, suggesting we're all just too exhausted to fight this stuff

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[–] panja@lemmy.world 54 points 1 year ago (4 children)

Canceled my 4 screen plan right after this was announced... So not in my experience

[–] seabromd@lemmy.world 16 points 1 year ago

Same here, but it's disappointing to see how many people just let it go and pay when enough combined push back would work.

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[–] gAlienLifeform@lemmy.world 53 points 1 year ago

And their revenue is still down and they had the worst day for their stock price ever when they announced this news. People are too tired and stressed out to fight a dying behemoth that used to be good like we're living in a Dark Souls game or something.

[–] manitcor@lemmy.intai.tech 38 points 1 year ago (1 children)

too tired? from what im seeing the vast majority of people just don't care. they are fine with thier internet becoming more expensive and handing everything to these companies. most simply think this is the only option.

[–] gAlienLifeform@lemmy.world 35 points 1 year ago (1 children)

I mean, that sounds exactly like tired/defeated thinking to me. Frustrating to see it play out, tho.

[–] thisbenzingring@lemmy.sdf.org 12 points 1 year ago (1 children)

From my experience, brother in law hates it. Wants to cancel but the kids (2 preteens) watch it a lot and he just doesn't want to use something new that he has to relearn to be comfortable leaving them alone with.

[–] gAlienLifeform@lemmy.world 5 points 1 year ago

Fair, exhausted parents trying to buy a moment of peace has been a cornerstone of American capitalism since RCA used Howdy Doody to sell television sets

[–] dag06001@lemmy.world 34 points 1 year ago (1 children)

Cancelled and three users who used my password didn’t sign up. Doubt Netflix would announce this was a failure so here we are.

[–] zarquon@lemm.ee 16 points 1 year ago (3 children)

I had the opposite experience. I canceled and then my moochers signed up for their own.

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[–] peopleproblems@lemmy.world 27 points 1 year ago (3 children)

Well I mean The Witcher season 3 came out. yeah it went up.

They're kidding themselves if I'm keeping it after. Again.

[–] _haha_oh_wow_@sh.itjust.works 16 points 1 year ago (1 children)

You should've just pirated it.

[–] melon_lord@lemmy.ml 6 points 1 year ago (1 children)
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[–] the_itsb@lemmy.world 4 points 1 year ago

For me, it was I Think You Should Leave's new season that got me to sign up for a month to binge that repeatedly. After we finish the documentary on Homo naledi we've been watching, we'll cancel Netflix and start Max for a month so we can watch the new season of Righteous Gemstones.

[–] whatsarefoogee@lemmy.world 21 points 1 year ago (3 children)

An uptick after these changes make sense. People want to continue their comfortable routines. However now that it's draining their wallet, they will probably be on the lookout for cheap/free alternatives.

It's the same with increasing prices. Short term your revenue will spike, but it will bleed as you slowly lose customers because you offer less value.

But the people who were previously paying is where Netflix is playing with fire. They released the customers who were paying only because they were sharing it and didnt want to cause an inconvenience.

I think it's a pretty big gamble by Netflix, it will take time to see how it played out.

[–] tjhart85@kbin.social 5 points 1 year ago

I did that for years. Checked usage and found out the other couple people I was sharing with weren't using it anyways.

Cancelled after 10 years.

Sure they might have gained a few subscribers short term, but are they the type to just let the sub roll for a decade straight or will they just watch what they want and cancel until they can re-sub and binge again?

[–] Crackhappy@lemmy.world 4 points 1 year ago

I wasn't sharing my password with anyone but the complete 180 they did on their own policy to chase dollars pissed me off so I cancelled. Been a subscriber since the first year they came out. Oh well.

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[–] net00@lemm.ee 13 points 1 year ago (3 children)

Same reason why people are still on Twitter and Reddit, the majority can't be arsed to push back against companies. This is why they keep getting away with it and it's just enabling other companies to go the same route.

[–] Chariotwheel@kbin.social 10 points 1 year ago (3 children)

Yeah, and the same reason I believe all these micro subscriptions in cars will just go ahead. In 5-10 years, half of the functions of the car will be locked behind subscription gates and it will be normal. Too many people jsut don't bloody care.

[–] markr@lemmy.world 5 points 1 year ago

Indeed. Here's your $50,000 car that casts $1000 a month to operate on top of fuel and maintenance. So really it is a $100,000 car that you put 50k down on and pay off on the installment plan. We are in the enshittification stage of this version of capitalism. We cling to the myth that the system makes our lives better, it did for a long time if you lived in the developed world, but that dynamic has played out. Now we are in the phase where 'growth' is mainly found by enshittification.

[–] Kichae@kbin.social 2 points 1 year ago (1 children)

Some things they don't care about -- e.g. Reddit, Twitter stuff -- and some things they just don't feel like they can affect. If they're buying a new car, and every single car in their region and in their price range is selling subscriptions, then they're going to feel like they have no choice.

Now, they do likely have choices -- they could buy a used car, or they could look outside their immediate region -- but those options may not address their pain points (maybe they really, really wanted a new car), or maybe they can't afford the time to travel, etc., but the fact that less convenient choices exist don't necessarily make people aware of them, or feel like they're real options.

When every company you interact with, and every transaction you make, is like this, it takes up all of your spoons for dealing with this stuff. It wears down your resistance, and makes it feel like it doesn't matter what you want, just what's being offered.

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[–] InternetUser2012@lemmy.world 13 points 1 year ago

I cancelled mine and I didn't share with anyone. I'm tired of the crap from these companies. Quite liberating to hit the high seas.

[–] RGB3x3@lemmy.world 13 points 1 year ago

Well yeah, what did you expect people to do?

It's either be treated with dignity as a consumer or watch an unfinished series.

Obviously you'd pick the unfinished series.

[–] HurlingDurling@lemm.ee 12 points 1 year ago (1 children)

Yep, I rolled over and setup a vpn at home so now all my family members can watch Netflix from my home *wink *wink

[–] CeruleanRuin@lemmy.world 4 points 1 year ago

I rolled over and realized nobody in the house actually watched much of anything on Netflix, and cancelled it. Hardly noticed the difference in three months since dropping it.

[–] stephfinitely@kbin.social 11 points 1 year ago (1 children)

How can we honestly know yet? How many people just got a free trial and might stop right after or a month or so later after they decide they don't want to pay.

[–] Litany@kbin.social 6 points 1 year ago

I also think it will take more than one month to understand the data. For example, my wife and I cancelled our Netflix subscription months or maybe even years ago at this point. We now just subscribe to one service at a time. This month, we happened to renew our Netflix subscription, so we absolutely get counted in the numbers Netflix is reporting right now, even though we canceled the new monthly subscription pretty much immediately after we signed back up.

[–] invisible@lemmy.world 9 points 1 year ago

I haven't been cracked down on yet. I feel left out. I'm on the east coast and my friend's kids on the west coast use it.

[–] Ecks@lemmy.dbzer0.com 8 points 1 year ago (3 children)

The second they crack down on me I will cancel and set up a PLEX server and just download anything I need. Not that I use it much anyways YouTube is my primary source of video content.

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[–] alcamtar@lemmy.world 6 points 1 year ago

We who care are a tiny minority.

My wife was all "ok."

For my part, Netflix is way less objectionable than Disney. Not that my family doesn't subscribe to that too. 🙄

[–] FrankTheHealer@lemmy.world 6 points 1 year ago (1 children)

Honestly, I can't see this lasting for Netflix. I think their subscriber numbers have peaked and will start to decline when people realize how crappy their catalog is.

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[–] captainlezbian@lemmy.world 4 points 1 year ago* (last edited 1 year ago)

My in laws canceled when we pointed out that this had happened, I think a lot less people know about it than you’d think

[–] _haha_oh_wow_@sh.itjust.works 4 points 1 year ago* (last edited 1 year ago)

I sure didn't: I'd been a loyal customer since the DVD days but this was the final straw. I cancelled as soon as it was announced and will not ever be renewing. Netflix jumped the shark and is dead to me.

[–] TheOlympian@kbin.social 3 points 1 year ago

I know I'm extrapolating this news too far but every time I see news like this it adds on to the reasons why I think this country will never have the will for a general strike. I don't blame the populace, I just think corporations have decimated our collective belief in majority power so badly that we can't even go without the latest season of "Is It Cake?" For a couple months to set even a tiny boundary.

[–] Old_Dude@lemmy.world 3 points 1 year ago

I think the crackdown is on certain types of devices and in phases. The first devices locked out were my android/google TV devices. A few weeks later, my xbox was locked out. My android phone still works, but can't cast to the TV now. Apple TV and ipad still work. Need to try the PC.

[–] Onedestiny@lemmy.world 3 points 1 year ago

Sounds like they making shit up lmao

[–] unwinagainstable@lemmy.world 3 points 1 year ago (1 children)

I hate subscriptions. Too damn easy to forget about. I’ve started subscribing for the shortest period possible and immediately canceling. Sometimes I’ll renew, but generally I just try to get as much as I can out of it in a short period then let it expire

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