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Apple Cancels Work on Electric Car, Ending Decadelong Effort (www.bloomberg.com)

submitted 8 months ago* (last edited 8 months ago) by ioslife@lemmy.ml to c/technology@lemmy.world

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[–] a1studmuffin@aussie.zone 4 points 8 months ago (5 children)

Instead of trying to make a full electric car, I'm surprised Apple and Google aren't focusing on making a smart AI "head unit" that's compatible with third party car manufacturers. The head unit would control all aspects of the car through the CAN bus and also take camera/sensor inputs from the exterior of the vehicle, and be responsible for things like self-driving, lane assist and all those difficult AI-based features.

This way the car manufacturers could focus on what they do best (building safe reliable hardware) and outsource all the hard AI software problems to tech companies who specialise in this area.

[–] Sisyrx@lemmy.world 2 points 8 months ago

This is pretty much the goal of CarPlay

[–] vin@lemmynsfw.com 2 points 8 months ago

That’s b2b business which apple and google don’t do. Or aren’t good at, at the very least.

[–] pr06lefs@lemmy.ml 1 points 8 months ago* (last edited 8 months ago) (1 children)

Its sounding more and more like companies are giving up on full self driving. There's been a lot of money poured in without FSD materializing. Maybe just another lane autopilot wasn't game changing enough for apple to justify staying in the game.

[–] Furbag@lemmy.world 2 points 8 months ago

Honestly, people getting out of that game now are the smart ones. Our roads just aren't set up to be able to handle FSD. It's a money pit and a lot of companies are falling for the sunk cost fallacy.

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[–] kandoh@reddthat.com 4 points 8 months ago (3 children)

I remember when Tesla begged Apple to buy them

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[–] mvirts@lemmy.world 2 points 8 months ago

Thank glob, the only apple mobile i want to see is lowly worm's

[–] Gigan@lemmy.world 2 points 8 months ago (1 children)

That's disappointing. I hate apple, but I'd love to see more competition in the EV market

[–] Beardwin@lemmy.world 4 points 8 months ago (1 children)

More? 22 brands released EVs last year alone. There are a LOT of options out there, with more to come. Apple would have been like, the 4,000th entrant in this market.

[–] dan1101@lemm.ee 4 points 8 months ago (8 children)

And what the EV market needs is a Model T, reliable and affordable. Not all these luxury models that go 0-60 in 3 seconds.

[–] cyd@lemmy.world 5 points 8 months ago

There's a tidal wave of "cheap and good enough" Chinese EVs starting to sweep the global market, fulfilling pretty much what you said. The new BYD Qin retails for $15,000.

If the US puts up protectionist trade barriers, the US auto market will turn into an enclave of gas guzzling SUVs, totally divorced from the rest of the world.

[–] GamingChairModel@lemmy.world 5 points 8 months ago (2 children)

The Chevy Bolt is an EV that sells for less than $30,000 and gets 250 miles of range on a charge. The base model is even under $20,000 after the tax subsidy.

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