This is a most excellent place for technology news and articles.
The marketer's nightmare is that whenever you exploit a new vector to target consumers with ads, whenever you invent a new commercial style to which adults are responsive, you are simultaneously instilling resistance into their kids so they will grow up largely immune.
And if it's particularly invasive or annoying (such as interrupting fun to ad at them) they'll hate your company for the ads more than they like the product.
There are plenty of games in the wild these days, not to mention on my back log, that if this became common practice it’d probably be a good thing. Personally I’d focus on what I already own or retro. So, bring it on 🤣
Rainbow Six Vegas 2 had ads in it for a movie. I thought it was neat. But it wasn't intrusive. The ads were on legit movie theater posters in the game for a movie.
I mean this is the same Ubisoft franchise that snuck in Denuvo as a day one patch. It'd be funnier if it weren't so upsetting that nothing will change and the game industry will keep chugging on.
