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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 1 month ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] arc@lemm.ee 14 points 1 month ago (8 children)

People pay YouTube instead of using an adblocker?

[–] underthesign@lemmy.world 13 points 1 month ago (4 children)

Please tell me a simple, idiot-proof way to block YT ads on all devices incl. Mobiles, Shield etc. that doesn't require something complex like piHole, works outside the home (family's phones etc. ), and doesn't risk blocking stuff it shouldn't. That's my trouble. Premium solves all of that, while bringing other small benefits. Maybe there's a better way.

[–] Mad_Punda@feddit.org 1 points 1 month ago

I’m in the same boat, but I think this hike still will make me cancel my family plan. Less time on YouTube is probably good anyway.

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