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I would start by saying that Wikipedia has not yet been enshittified

well that's because Wikipedia isn't a product, it is a free service hosted by a nonprofit. lately i find myself gravitating towards and wanting to spend money supporting nonprofit/open-source "products" like Wikipedia, because they seem like the only ones that aren't prone to enshittification.

But to answer your main question, non-enshittified and for-profit brands that come to mind:

• Firefox
• Noctua
• Red Wing Shoes
• Coway air purifiers
• Vornado fans

I'm noticing a trend here - can enshittification apply to physical products? Certainly there have been products in the past that have dropped in quality over time, but i kind of feel like that isn't the same thing as enshittification. Enshittification is the process by which tech companies (1) create a product, (2) offer the product at an unsustainably low price, (3) obtain venture capital to stay alive while waiting for the competition to go bankrupt, and then finally (4) raise the price on the product or otherwise monetize in anti-consumer ways to claw back the value. Most of the brands I named above are long-time physical product brands, where their brand is tied to the quality of their product. If they made the product noticeably shittier, people would just buy a different brand next time. Certainly prices have gone up over time, but that's just inflation. I can think of brands that have kept their price in a similar range but lowered the quality of their product (apparel brands like Adidas and Levi's come to mind), but to me, this isn't enshittification, because it wasn't part of some master plan. It's just a form of shrinkflation, where the brand reduces the quality or value of the product in mostly-invisible ways to address rising costs.