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Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

37 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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[–] llama@midwest.social 0 points 6 months ago (7 children)

So now they're just charging people for what they were already doing anyway.

[–] PoliticalAgitator@lemmy.world 0 points 6 months ago (6 children)

Yep. Reddit puts very little effort into preventing vote manipulation and astroturfing because it all looks like user engagement but they almost certainly know how common it is.

This is just them monetizing the astroturfing as they try and wring every cent from people ahead of their IPO.

[–] Sizzler@slrpnk.net 0 points 6 months ago (5 children)

You're just splurging lies at this point, reddit has always put plenty of effort towards vote manipulation. I dislike reddit but stop making stuff up just for votes.

[–] Morefan@retrolemmy.com 0 points 6 months ago (1 children)

You're both right. They are FINE with manipulation if it's something they want to promote. But if it's not allowed in their dogma then it's banned.

[–] Sizzler@slrpnk.net 1 points 6 months ago

I'll agree with that.

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