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As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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[–] Nepenthe@kbin.social 13 points 1 year ago (6 children)

“My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”

Lmao

I can see why she focused on the risk to advertisers, but it sucks she glossed over the shittier parts from Reddit, e.g. that the change isn't just inconvenient, it makes reddit nigh unusable for mods and the visually impaired with nothing that even sounds like a credible plan in the works.

That, and the more inventive responses. Porn is typical. Demanding every post in r/DebateReligion be held in Latin was funny. Giving every one of r/Political Humor's 1.5M+ users mod powers was beyond hilarious and genuinely original. No mention, though, I guess. Just someone posted a boob.

[–] Sarsaparilla@kbin.social 1 points 1 year ago

The author appears to have a poor understanding of the full scope of what the protests are about, let alone the variety of creative actions being taken. This seems to be a marketing media publication, so that's their focus. I guess what's most important is that advertisers and others in the industry are noticing that Reddit has lost control of it's user-base and has become a risky investment. That's a pretty good result for the protests. The finer details don't matter so much.

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