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Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips
(www.engadget.com)
this post was submitted on 15 Jun 2023
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Technology
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Drug dealer character Stringer Bell in 'The Wire' had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it's better.
I think you're onto something there