this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] devious@lemmy.world 105 points 1 year ago (18 children)

HA, I read the title and thought "what is going on? I love my seat warmers" - I completely overlooked the word subscription because it is absolutely absurd that there would be an ongoing cost to the consumer for a feature that provides no ongoing cost to the manufacturer.

[–] Szymon@lemmy.ca 47 points 1 year ago (3 children)

The cost of things has detached from what it costs to put the thing in the hand of the consumer, to instead a model of "what is this worth to you".

[–] rumckle@aussie.zone 37 points 1 year ago

Under capitalism it's always been the case of"what is this worth to you". The difference is in the past if a company overcharges then a competitor could come along and undercut them (so long as the gap was big enough that it made financial sense).

Unfortunately, monopolies, regulatory/government capture, vertical integration, marketing and cartels have gotten so far out of control that consumers are left with little choice but to suck it up. And most governments in the Anglosphere don't really care.

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