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the problem is businesses r built on the concept of infinite growth, profit isn't the thing that determines success, it's the constant increase in profit, now things r quickly hitting the limit and they're desperate to find any way to keep the number going up
They have grown to the point where they are now focusing on being more profitable. And apparently they are not scared of losing users.
It always boils down to corporate greed unfortunately
When interest rates are low the difference between a dollar now and a dollar later (discount factor) is negligible. In this environment the math favours businesses that can grow revenue really fast.
Now that rates have risen, the discount factor has become more expensive and so firms want their dollars today. A lot of companies need to come up with a path to profitability quickly to shore up their stock prices and have a sustainable business.
We're not people to them, just part of a product. Why do anything more than absolutely necessary to keep the money flowing in? Save a fraction of a penny on bandwidth, earn another fraction by selling more complete data and ad views. Multiply that by the number of users and if enough will tolerate it, somebody at the top can buy a shiny new yacht.
Their cash overlords want returns on their investments.
AI training and data mining. The value of data has surpassed the value of oil long ago. The world's most valuable resource is no longer oil.
Oil companies have assets and cash in the trillions it's not even funny. Even openAI who has the most state of the art AI systems on the planet right now is worth at best a billion, and is getting heavily subsidized by Microsoft. AI companies will probably get larger in the future, but the modern world depends on oil for literally everything including the making and the shipments of parts used to run AI shit. You seem to be grossly overestimating how much data is worth and grossly underestimating the power and money oil cartels wield.