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2024-11-11

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Social media users probably won’t read beyond this headline, researchers say (www.psu.edu)

submitted 2 days ago by Joker@sh.itjust.works to c/science@lemmy.world

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A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

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[–] masterofn001@lemmy.ca 22 points 2 days ago (1 children)

If it makes anyone feel any better, the researchers didn't click the links either.

To determine the political content of shared links, the researchers in this study used machine learning, a form of artificial intelligence, to identify and classify political terms in the link content.

[–] otp@sh.itjust.works 10 points 2 days ago

You're lucky if researchers read the sources they cited beyond the abstract! Lol