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Nothing Phone builds a blue bubble iMessage bridge while Google and Apple fight over RCS
(www.androidcentral.com)
This is a most excellent place for technology news and articles.
Google wants everyone's message data, that's why their pushing it so aggressively.
RCS is technically an open standard. But in reality it completely depends on Google's Jibe system to make it work for many carriers.
The recent anti competitive trials has shown Google is willing to pay apple billions for people's internet activity to go through them. With Google currently pushing anti iMessage ads to shame apple into supports RCS, Google has most likely offered Apple a lot of money to use RCS. Apple has decided it's not worth it.
Why apple isn't supporting RCS is unknown. But it either user privacy or user retention to their ecosystem. Either way they don't think more exposure to Google is good for their users. This 'open' standard is a joke. If it doesn't make Google money soon, they kill it like all their previous messenger projects.
It's not unknown, it's clearly user retention. And it works in the US where they turned their users into salesmen pushing everyone to buy iPhones so they can use advanced features without having to install a free app.
RCS is e2ee..
User retention and RCS sucks. It has serious reliability issues.