this post was submitted on 26 Jul 2023
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This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.
Then again this rebrand is right on the money for how Elon is managing twitter.
So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:
https://timcalkins.com/2023/07/the-twitter-branding-debacle/